1. The Adidas sale begins
An email dropped into my inbox advertising the up to 50% sale on adidas.com. Anyone who knows me knows that I'm a huge fan of a particular style of adidas shirt - the sport essentials tee.
This time I wasn't looking for me though - I was looking to buy for someone special instead.
![Email from adidas advertising the start of the 50% sale Email from adidas advertising the start of the 50% sale](assets/img/emails/1-joe-save-up-to-50-adidas-sale-starts-today.png)